100,000 new players acquired for Gaijin Entertainment

Gaijin Entertainment overview

Gaijin Entertainment, headquartered in Budapest, Hungary, is a leading video game developer and publisher known for its engaging free-to-play online titles. Since its founding in 2002, Gaijin has committed to creating multiplayer online experiences that captivate a wide audience across the globe. 

The company has a rich portfolio of games, including War Thunder, Enlisted, Modern Warships, Crossout, CRSED: F.O.A.D, and Star Conflict. These games, particularly War Thunder, have gained attention for their immersive gameplay and historical accuracy, powered by Gaijin’s proprietary Dagor Engine. Gaijin operates with approximately 600 employees and subcontractors spread over several offices and in remote positions, with a significant presence in Hungary, where it has become a key contributor to the Hungarian software industry.

The campaign objectives

The biggest challenge for any game publisher is continually attracting new users in the competitive online gaming market. With the objective of global user acquisition for their games, Gaijin wanted to leverage affiliate marketing strategies to reach broader audiences and secure a steady flow of new players.

In 2022, Gaijin Entertainment partnered with Mitgame, utilizing the affiliate network’s expertise in the cost-per-player (CPP) model. This initiative aimed to promote five of Gaijin’s leading games across various geographies, focusing on player engagement and efficient acquisition. The games highlighted in this campaign included: CRSED: F.O.A.D., War Thunder, Crossout, Star Conflict, and Enlisted. Among these, Enlisted stood out for its exceptional performance in attracting new players worldwide.

A solution that works

The collaboration between Gaijin Entertainment and Mitgame was crafted with a clear goal: to amplify the reach of Gaijin’s popular games to a global audience. By leveraging Mitgame’s extensive affiliate network with publishers working worldwide, the campaign strategically targeted potential players across various regions. This was achieved through the use of localized marketing strategies, designed to enhance the appeal of the games and improve conversion rates. A key element of the campaign’s strategy was the continuous monitoring and analysis of its performance, enabling the teams to make real-time adjustments. This approach ensured the campaign operated at maximum efficiency, optimizing the return on investment.

Final results

The partnership between Gaijin Entertainment and Mitgame significantly exceeded its global user acquisition targets, bringing in over 100,000 new players to all of Gaijin’s games in over two years. This amount of new users not only contributed to the games’ dynamic and growing communities but also reinforced Gaijin’s position in the global gaming market. A notable highlight of the partnership’s success is the 30% increase in user acquisition for Enlisted from January to February 2024, compared to the same period in 2023. This indicates that 2024 could reach new heights in growth for Gaijin’s partnership with Mitgame.

Our collaboration with Mitgame has been instrumental in achieving our user acquisition goals on a global scale. By combining our deep understanding of gamers’ needs with Mitgame’s robust affiliate network, we’ve managed to not only reach but exceed our expectations, bringing over 100,000 new players into our community. This success is a testament to the power of strategic partnerships and innovative marketing in the dynamic world of online gaming.



Dennis Wierzbowski

Senior Global Marketing Manager at Gaijin Entertainment

This partnership with Mitgame enabled Gaijin to overcome the challenge of user acquisition, demonstrating the potential of affiliate networks in reaching global audiences and driving significant growth. 

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