Make AI Work Harder in Media Buying: A Practical Guide for Performance Marketers

AI is no longer an experiment in media buying — it’s a real working tool that helps performance teams move faster, optimize smarter and scale more efficiently ⚙️📈

At Mitgame, we work closely with media buyers and UA teams across gaming and performance-driven projects. Over the past year, AI has become part of our daily workflow from creatives and analytics to automation and research.

That’s why we created a practical one-pager 👉 “Make AI work harder in media buying”

🤔 Why this guide exists

The reality of media buying today is simple:

• The creative loop is getting shorter
• Competition is increasing
• Finding tools that actually work is harder than ever

Many teams already use AI but often:

❌ without a clear structure

❌ without understanding where it adds real value

❌ or without integrating it into everyday workflows

This guide focuses on how AI is actually used in performance marketing today — no theory, no hype.

🧠 What’s inside the guide

In this one-pager, we break down:

• AI tools for media buying and user acquisition
• How AI supports campaigns before, during, and after launch
• Tools for creatives, video, and voice
• AI for analytics, research, and decision-making
• Automation tools that save time and budget

We cover tools such as ChatGPT, Claude, Google Veo, ElevenLabs, Midjourney, Perplexity and others with a clear explanation of what each tool is best used for in real campaigns.

🚫 AI is not a magic button

AI won’t replace media buyers. But media buyers who use AI intentionally will move faster and test more efficiently 🚀

Some tools help automate routine tasks. Some replace parts of the production process. Others help create stronger creatives and insights.

The key is experimentation, clear goals, and understanding where AI fits into your workflow.

📥 How to get the guide

We first shared this one-pager on our LinkedIn to spark discussion among media buyers and performance marketers.

👉 Visit our LinkedIn page, comment “AI” under the post and we’ll send you the guide directly in DMs.

If you’re involved in media buying, user acquisition, or performance marketing, this guide was built for you!