How to start earning on gaming affiliate programs as a blogger

Are you a blogger with an audience focused on gaming or entertainment and would like to start earning with affiliate marketing, but don’t know how? We come with help. With a global audience of enthusiastic gamers and a market that is always buzzing with new releases, hardware, and accessories, the gaming industry is a great niche working well with affiliate marketing. As a blogger, using gaming affiliate programs to earn is a great way to monetize your content. Here’s a comprehensive guide to get you started on your journey to earning through gaming affiliate programs.

Understanding gaming affiliate programs

Before diving into strategies, it’s essential to understand what gaming affiliate programs are. These programs allow you to earn commissions by promoting gaming products, it can be games but also services, or just e-commerce platforms offering gaming tools, on your blog. This can include a wide range of products such as video games, gaming consoles, accessories, gaming chairs, or even digital services like game streaming platforms. Commissions in gaming work in a different way. More details on commissions in gaming programs you can see in our different article: Gaming affiliate programs: All you need to know to succeed 

Steps to start earning with gaming affiliate programs

1. Choose your niche

The gaming industry is vast, so narrowing down your focus can help you target a specific audience more effectively. You could specialize in:

• Game Reviews: Focus on detailed reviews of the latest games.
• Hardware Reviews: Evaluate gaming consoles, PCs, and accessories.
• Guides and Tutorials: Create content that helps gamers improve their skills or navigate difficult game levels.
• Streaming and Let’s Plays: Share your gameplay experiences and tips.

Choosing a niche helps you build authority and attract a loyal audience interested in that specific aspect of gaming.

2. Select the right affiliate programs

Not all affiliate programs are created equal. Some offer better commission rates, while others provide more relevant products for your audience. Research and choose programs that align with your niche and audience interests.

3. Create high-quality content

Content is king in affiliate marketing. Without good quality, you won’t see conversions. High-quality, engaging content will attract readers and encourage them to click on your affiliate links. Here are some content ideas: Writ detailed reviews of games and gaming gear. Compare similar products to help your audience make informed decisions. Curate lists of top games, accessories, or must-have gear. Offer step-by-step guides for game levels, setup processes, or product use. Ensure your content is informative, entertaining, and packed with value.

4. Optimize for SEO

Search Engine Optimization (SEO) is crucial for driving organic traffic to your blog. Here are some SEO best practices. Use tools like Ahrefs or SEMrush to find relevant keywords. Optimize your titles, meta descriptions, and headers so your on-page SEO is set well. Build backlinks from reputable gaming websites. Ensure your blog is mobile-friendly as many gamers use mobile devices. By optimizing your content for search engines, you increase the chances of attracting targeted traffic to your blog.

5. Promote content

Creating great content is just the beginning. Promoting your blog is essential to reach a broader audience. Here are some promotion strategies:

• Social Media: Share your posts on platforms like Twitch, YouTube, Instagram, and TikTok.
• Gaming Forums and Communities: Participate in discussions and share your content on platforms like Reddit, Discord, and specialized gaming forums.
• Email Marketing: Build an email list and send regular updates and exclusive content to your subscribers.
• Collaborations: Partner with other gaming bloggers or influencers for guest posts or joint projects.

Effective promotion helps you reach more potential readers and increases the chances of affiliate link clicks.

6. Track and analyze performance

Regularly tracking and analyzing your blog’s performance is vital to understanding what works and what doesn’t. Use tools like Google Analytics and the analytics dashboards provided by your affiliate programs to monitor: where your visitors are coming from, which posts are getting the most views and engagement, and how many clicks on affiliate links lead to sales.

Use this data to refine your strategy, focusing on what drives the most revenue.

How much can I earn on gaming affiliate programs as a blogger

To illustrate the potential earnings in the gaming affiliate niche, let’s look at a real-life example. Recently we shared a story of our top publisher who earned almost $240,000 in net revenue over one year with Mitgame campaigns. They didn’t limit themselves to a single blog; instead, they expanded to two different blogs, allowing them to tap into diverse audiences. We don’t say it’s the best solution. The only information we learn here is that testing different approaches and maintaining persistence can lead to substantial financial rewards in gaming affiliate marketing.

Starting to earn through gaming affiliate programs as a blogger requires dedication, strategic planning, and continuous effort. By choosing a niche, selecting the right affiliate programs, creating high-quality content, optimizing for SEO, promoting your blog, and analyzing your performance, you can build a successful affiliate marketing strategy. As the gaming industry continues to grow, so does the potential for bloggers to earn substantial income through affiliate marketing. Happy blogging and game on!