7 tips on how to improve your affiliate campaigns in gaming

Improving your affiliate campaigns in the gaming industry is essential for achieving higher user acquisition conversions and boosting revenue. To achieve success, it’s crucial to fine-tune your strategies and make them resonate with your target audience. Here are some tips from Mitgame experts that will help you elevate your affiliate marketing game.

Set target actions matching your goals

First and foremost, setting clear target actions based on your game model is vital. Whether your goal is to increase user registrations, drive in-game purchases, or encourage players to complete specific levels, defining these actions will give your campaign direction and focus. Consider your traffic requirements and your ability to track traffic quality. By honing in on these factors, you ensure your efforts are geared toward achieving measurable outcomes that align with your game’s objectives.

Match your KPIs with actions

Equally important is establishing key performance indicators (KPIs) to monitor and evaluate your campaign’s success. These KPIs should include fundamental metrics like conversion rates, cost per acquisition (CPA), and retention rates. Conversion rates will tell you the percentage of visitors who take the desired action, CPA will help you understand the cost of acquiring each new player, and retention rates will indicate how many players continue to engage with your game over time.

Having a clear set of KPIs makes it easier to track and analyze statistics and, in the end, act on them. Sometimes your goals are not standard, and you need to include additional UTM or use a link to a specific page instead of the whole website. Knowing your goals ahead of time will give you the flexibility to analyze all you need to make the right decisions.

Let your creatives stand out

Creatives play a significant role in capturing and retaining the attention of potential players. To boost conversions, it’s essential to use engaging and interactive creatives. Animated landings, for example, can captivate users by allowing them to choose from two weapons, buildings, or heroes, thereby increasing their interest and engagement. Another effective strategy is to use bonus landings that offer a pack of resources to new players. This enticing incentive can drive sign-ups and encourage initial gameplay, setting a positive tone for their overall experience.

In the gaming industry, it is often important to keep the branding consistent. This is why Mitgame experts recommend our clients attach their marketing materials to the campaign description. This way, your brand is secured and can profit from expanded reach without harming the brand.

Keep your partners in the loop

Maintaining open communication with your affiliate network or agency is also crucial to achieving success in your gaming affiliate campaign. Keeping a dialogue open allows for fast traffic quality checks and avoids wasting resources. Furthermore, quick reactions make your offer more attractive to publishers, encouraging them to prioritize your campaigns. They can be sure you confirm their orders fast, and they will be able to reinvest in their businesses.

Segment your audience

Not all gamers are the same. Segment your audience based on demographics, gaming preferences, spending habits, and other relevant criteria. Tailoring your marketing messages to specific segments can increase relevance and engagement, leading to higher conversion rates. This is especially important when picking publishers for cooperation. Some business models will work better in specific parts of the funnel. This is why, when working with Mitgame, we ask you to provide us with all relevant information.

Test out different activities

Continuously test different versions of your landing pages, ad creatives, and call-to-action buttons to determine what works best. It can influence your affiliate marketing actions too. Providing publishers with extra landing pages to promote allows you to perform A/B testing faster and more effectively. Compare two versions of a webpage or ad to see which one performs better, helping you optimize your campaigns based on actual user responses.

Use what you already have

Incorporate user reviews, testimonials, influencer posts, and ratings into your marketing materials. Marketing is all about reusing what you already have. Social proof can significantly influence potential players’ decisions by showcasing positive experiences from other gamers. Highlighting popular streamers or influencers who enjoy your game can also add credibility and attract more players.

In conclusion, elevating your affiliate campaigns in the gaming industry requires a strategic approach and attention to detail. By setting clear target actions, establishing relevant KPIs, using high-converting creatives, maintaining open communication with your partners, and implementing these expert tips, you can enhance your campaign’s effectiveness and achieve better results.